From the
Navy to a
New Mission.
— Noah Seely, Founder
In 2023, Noah Seely set out to redefine how people connect and celebrate life's moments. A former Naval Officer whose service was cut short by a drunk driver, he emerged from recovery with a singular question: why doesn't an option exist for people who want to enjoy a drink without losing themselves?
"VALA isn't just a beverage — it's a tribute to resilience, transformation, and a more mindful way of living."
The name VALA — drawn from the Latin valere, meaning strength and vitality — is a promise. If you're striving to live life to the fullest, you're already one of us.











